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Background

Perda understands that the key to our success is the success of our customers. As we take a historical look at some of the most successful technology companies, we see a recurring theme to their success. Success was not based upon developing a breakthrough technology (even though some of them did). They succeeded because they figured out a way to make their technology appeal to a broad consumer market. A great example of this is the personal computer. When first developed, PCs were considered a niche product that would only appeal to engineers and scientists. Another example is the Internet. It was originally assumed that the Internet would be of interest mainly to academic researchers and would have limited appeal to average consumers. We all know how wrong these original assessments of market potential were for these technologies. But at the time, the original developers had no idea. It was only when companies that understood technology AND markets came along that these technologies became products that exploded into mainstream culture.

Perda believes that there is an enormous untapped market for enterprise technology tools in the individual consumer and small/medium business market. Interestingly enough, we believe that one of the best initial markets for our technologies will be individual departments/operating units of large enterprises. They are exposed to enterprise IT products, but often don’t get to use the tools because their projects get knocked down the IT priority list. They become victims of “IT Project Backlog”. Accordingly, we have developed technologies that make enterprise level concepts accessible for the individual enterprise (no matter what the size).

From a technical standpoint, this meant creating products that allow:

  • Rapid, normalized database creation.
  • “Instant” web-based data collection capability.
  • Flexible web-based data mining tools capable of working with our own databases or any standard Oracle or MS SQL server database.
  • Data portability

 

 

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